The dual temptations of speed and size, expansion of Toyota’s expansionist ambitions, making Toyota

Car Soon reach the “big manufacturing” ceiling. Major automobile plant on the issue of large-scale recall of cars, will evolve into a global automotive industry, “melamine” event

Could this be the global automotive industry, “boss curse?” General Motors into bankruptcy following the predicament, Toyota is also facing a “sudden” great disaster.

From the end of 2009 to March 2010, two years ago to replace General Motors as the world’s No. 1 auto maker Toyota, sustained encounter various kinds of “recall” incident, write down the history of automobile manufacturing in the world a not brilliant stroke.

Now, Toyota’s recall, the general quality of products from the incident, evolved into a public event affected countries, and the impact of events still further. A few months, Toyota recall vehicles in the world as much as 800 million, has already exceeded its full year 2009, total global sales volume?? 6.98 million. Archive for the manufacture of king, become a “King recalled,” as they hate the media object. In this issue of business before the fate of the disaster, Toyota’s president, Toyoda M, seems confused.

More and more people talk about “call” the mere mention. “Recall is a normal thing in itself, but the passive recall, the recall is to conceal unpopular, will cause trouble.” Famous auto analyst Jia Xinguang pointed out: “Toyota now has 52 suspected cases of death, which is no longer a simple recall, but the real quality. ”

Leading management experts and M & A expert Wang Yukun said: “With the development of the industry also believe that this is a historical destiny: Toyota in the ‘first spell’.”

Recall outbreak, Toyota crisis Toyota opened transcripts, founded in 1933, Toyota cars, Toyota’s early, Crown, m crown, Corolla car brand made famous, late factory Lexus, Lexus and other luxury cars are also very reputation. As Asia’s largest automobile company, Toyota, Japanese car manufacturers made outstanding achievements, once all-powerful in the global automotive industry.

2008, the Toyota surpass GM as the world’s largest automaker.

All a matter of course, but only for. Toyota to conduct themselves the “lean management” model, in the rapidly expanding global experience once they get out of control. From the end of 2009, following the “door mat”, “pedal door”, “climbing the door,” “brake the door” after the recent re-trapped in a “pipe gate.” From the current situation, Toyota did not recall this suspension. Hey a business, why fall into a downward spiral of “recall” vicious circle?

Is slightly policy management consultant Jun Zhou Hua told correspondents: “Toyota events continue to simmer, of course, continue to emerge and problems associated with the car, but also in Toyota’s handling of the crisis.” In his view, this times Toyota crisis is a failure. Whether it is the beginning Toyoda M refused to attend the hearing the United States, or Toyota cars on the issue of justification, have demonstrated the Toyota for supremacy in the arrogance of a vehicle. With the situation deteriorating, Toyota began to strongly make up, but the good faith has been greatly reduced. And Asian-specific “family shame should not be” concept, but also aroused public resentment and mistrust. Can be said that Toyota’s crisis management, the passive from the start, even full of suspicion. It is this negative coping style also led to the continued deterioration of recall.

Jia Xinguang said: “The problem did not start big, but he did not attach importance to and resolved quickly, but the wrong approach to take the hide. After the crisis, companies are slow to respond.” An anonymous car experts bluntly: Today, Toyota seriousness of the problem, entirely due to its “over-ambitious, quick success, arrogance” result. “Want to win instead of lose. To win the opponents have just a little bit of attitude . They deified their own too, feel that they are God, do not want to suffer some losses, the result would become significant. This determined that, for Toyota to the altar. ”

According to overseas media reports, U.S. Tennessee, retired social worker dill Radha? Smith (RhondaSmith) Toyota suffered an accident in 2006, complained to Toyota for four years, but has been unsuccessful.

The face of unexpected events, Toyota or arrogance, or unresponsive, resulting in the community and the president of Toyota’s Akio Toyoda extremely dissatisfied.

Old halo body of Toyota Canada, is now a stress-ridden, a huge financial loss; gold standard face erode; consumers have long been the sense of trust in the quality of Japanese cars, also started to shake … … when the event intensified, the Toyota Chapter male carries the reputation of enterprises have not only lost, but also on the country’s image had a huge negative impact. Moved to the taste of this cup, only to slow Toyota’s own taste.

In fact, as early as Toyota surpass GM as the world’s oldest automobile industry in 2008, analysis of the industry have pointed out that Toyota has over-expansion of the North American market, the situation in a grim; Toyota itself, there are different voices warning of this . However, in the interests of balance, the Toyota is farther and farther.

Today, Toyota’s nightmare has begun. According to major U.S. auto companies recently announced in February 2010 car

Sell

Data, Toyota’s U.S. sales fell by 8.7%. Dragged down by this incident, Toyota’s stock market value has evaporated 30 billion U.S. dollars. “Recall” incident, so Toyota hopelessly isolated.