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Pepsi ki pathshaala!! Though not a great ad but ends at a great note!

Commercial Pespi Promotion By Dhana Dhan Dhoni with Ram Charan .

Mahendra Singh Dhoni in perfect Rajnikanth style in a promo for IPL and Pepsi

The Pepsi Blue Billion Express ferried the Blue Billion winners along with Pepsi brand ambassadors to Jaipur and onwards to watch and cheer for India at the India – England Match at the ICC Champions Trophy 2006. A special cricket museum was also created inside the train!

Cricket has always been a big part of the entertainment industry in India. The sport is so large that anything associated with it is guaranteed to bring in big bucks! PepsiCo has always been associated with cricket through is best known drink Pepsi. There is always a new Pepsi commercial every time there is a major cricket event around the corner.

Who gets to be the brand ambassador?

The cricket star chosen to be the brand ambassador for any Pepsi commercial will depend on who seems to be the crowd’s favourite for that point in time. In fact because favourites change so very often you will find that there is a new ambassador with every new season or event.

Cricket promotions with Bollywood stars

The Pepsi cricket promotions do not necessarily have to be all about just cricket stars. Campaigns have often included major Bollywood stars as well. An example could be taken from the Pepsi World Cup campaign of 2002 which was endorsed by celebrities like Fardeen Khan, Shahrukh Khan and Kareena Kapoor. Later Pepsi commercials that have been aired during cricket matches have featured the next generation Bollywood actors like Deepika Padukone and Ranbir Kapoor as well. These younger faces cater to the youth of today.

The famous faces that have endorsed the brand in the past

Pepsi has had its fair share of famous cricketers who have endorsed the brand over the years. Some of these faces still endorse the brand till date and have been a major influence on how the public at large perceives the drink. The faces are Sourav Ganguly, Harbhajan Sing, Mohd. Kaif, Zahid Kahn, Sachin Tendulkar and Laxman. For those who will remember, there was also a Pepsi commercial that featured the entire Indian cricket team under the caption ‘the Men in Blue’.

Cricket and endorsements taken to the next level

This year Pepsi did something completely different. They launched a TV commercial that was a game as well. The ad was launched to coincide with the beginning of the DLF IPL season 3. Besides having some of the newer faces from the film industry, the film also features well known Bollywood actor Sanjay Dutt. The game ran for almost the entire season of the IPL and it had youngsters all over the nation eagerly participating in it.

The days when PEPSI used to merely be an aerated drink are far behind. This popular cola drink from the cola giant PepsiCo has evolved into a symbol, an icon of young India. The drink actually has an identity that people can relate too.

Endorsements from some of the most well known faces in the country

PEPSI began as most other brands do, with regular celebrity endorsements from some of the favourite celebrities in Bollywood and on the cricketing scene. These endorsements helped the brand get popular and increased its market share tremendously. Some of the well known faces that have backed this brand include Shahrukh Khan, Sachin Tendulkar, Kareena Kapoor, Deepika Padukone, Ranbir Kapoor, MS Dhoni and many more. All of these faces have had a very significant impact on the youth of India and therefore they served as ideal brand ambassadors.

Backing of major events in the country

PEPSI is one of the only aerated drinks in the country that seems to back almost every major event in the country. The industry that it seems to be the most obvious in is cricket. The drink has almost The days when PEPSI used to merely be an aerated drink are far behind. This popular cola drink from the cola giant PepsiCo has evolved into a symbol, an icon of young India. The drink actually has an identity that people can relate too. 

A youth movement

This is perhaps the only soft drink in the country that has identified itself with the youth so much that it has even coined the name ‘youngistaan’. This means Young Hindustan. This movement is meant to make the youth of the nation identify with the drink, hence making it more popular with them. This popularity will obviously increase the sales and marketing figures considerably given that most of the population of India is the youth.always been a major if not a title sponsor in all the major cricketing events in the country. The drink uses this sport as leverage and it shows support even through television commercials etc. The best example of this would be the ‘men in blue’ commercial during the last World Cup. Every time there is an international cricket tournament, the company brings out an advertisement to pledge their support to India.

cricket dhoni acting like rajni kant