FIFA more powerful and controversial than ever
With control of the planet’s most popular game, soccer, and its most important tournament, the World Cup, FIFA is arguably the most powerful organization in sports. Yet heading into Thursday’s selection of the World Cup hosts for 2018 and 2022, FIFA is under intense scrutiny following the suspension of two executive committee members who were accused of offering to sell their votes.

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Tendulkar better than Bradman: Abbas
Most commentators and former players would rank Sachin Tendulkar as the greatest batsman after Don Bradman but former Pakistan captain Zaheer Abbas has rated the Indian icon as the best of all time, even above the legendary Australian.

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Sachin is better than Bradman: Abbas
Karachi: While most former players would rank Sachin Tendulkar as the greatest batsman after Don Bradman, former Pakistan captain Zaheer Abbas has rated the Indian icon as the best of all time, even above the legendary Australian.

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India is known as a country that finds unity in diversity. It is an accumulation of varied beliefs and culture where people following different religions and faith come together in the spirit of unity. One such binding religion and faith in India is the game of cricket. Indian cricket has evolved far beyond the gentlemen’s game to create a place for itself in the hearts of millions of fans. However, in India it is a different ball game altogether. The cricketers have achieved the status of idols, which can be praised when performing well or rebuked after a dismal performance. Much of our waking life is guided by the schedule of a live cricket match. If there is match between India and a popular opponent then chances are that the roads will be empty and the schools and offices will have an unusually low attendance.

Indian cricket has also set many precedents and among a few of them, you also have schools scheduling their exams based on the schedule of a match. If a match is being played on Indian grounds, then chances are that the stadium will be jam-packed. All those fans who are unlucky enough to be far removed from their television sets during a game of Indian cricket, have discovered various other ways to observe the match proceedings. The radio had been one of the most favored mediums of following up the commentary of an ongoing match. The arrival and omnipotent presence of the internet has turned the tables. Now no matter where you are, you can never be too far away from a cricket game.

Many cricket portals on the internet are a database of information on Indian cricket and the game as a whole. Live updates on the progress of every match are provided on these sites and a user can even request for regular updates on their mobile phones in the unfortunate event that they need to be away from their computers and televisions at a particular point of time. So now, you can be in touch with the game even while you are working at your desk and this is a highly popular method of tracking the game among the cricket fans across the globe.
Indian Cricket

has also become an important marketing tool for many corporate and they fully exploit the popularity of the Indian cricketers among their fans to promote their goods and services. The fans also like to keep track of their favorite players’ performance over the years and here again the cricket portals play a crucial role. Therefore, whether you need the latest statistics on your cricket icon or want to download wallpapers of your favorite cricket star, you simply need to surf the internet and discover a cricket related site that fulfills all your needs of regular updates on Indian and world cricket. Active participation in the discussion forums on these sites also show the deep involvement of the cricket fans and provide the best platform to get across your views to the world.

Is Infiniti’s IPL Line Going To Be More Than Tarted Up NISMOs?
Now some of you may judge that headline as a bit harsh. But in all reality, it kind of is a legitimate question. Out of all of the automotive publications covering the launch of Infiniti’s IPL division, not many were really asking this.

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The days when PEPSI used to merely be an aerated drink are far behind. This popular cola drink from the cola giant PepsiCo has evolved into a symbol, an icon of young India. The drink actually has an identity that people can relate too.

Endorsements from some of the most well known faces in the country

PEPSI began as most other brands do, with regular celebrity endorsements from some of the favourite celebrities in Bollywood and on the cricketing scene. These endorsements helped the brand get popular and increased its market share tremendously. Some of the well known faces that have backed this brand include Shahrukh Khan, Sachin Tendulkar, Kareena Kapoor, Deepika Padukone, Ranbir Kapoor, MS Dhoni and many more. All of these faces have had a very significant impact on the youth of India and therefore they served as ideal brand ambassadors.

Backing of major events in the country

PEPSI is one of the only aerated drinks in the country that seems to back almost every major event in the country. The industry that it seems to be the most obvious in is cricket. The drink has almost The days when PEPSI used to merely be an aerated drink are far behind. This popular cola drink from the cola giant PepsiCo has evolved into a symbol, an icon of young India. The drink actually has an identity that people can relate too. 

A youth movement

This is perhaps the only soft drink in the country that has identified itself with the youth so much that it has even coined the name ‘youngistaan’. This means Young Hindustan. This movement is meant to make the youth of the nation identify with the drink, hence making it more popular with them. This popularity will obviously increase the sales and marketing figures considerably given that most of the population of India is the youth.always been a major if not a title sponsor in all the major cricketing events in the country. The drink uses this sport as leverage and it shows support even through television commercials etc. The best example of this would be the ‘men in blue’ commercial during the last World Cup. Every time there is an international cricket tournament, the company brings out an advertisement to pledge their support to India.

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ICC World Twenty20 2010: victory for England would be better than winning the Ashes
Victory against Australia in the World Twenty20 final would outstrip England’s achievement of regaining the Ashes last summer.

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